Jazz calculator is a flash web site advertising the new eco-fuel VW Passat. It compares its low carbon emissions with the emissions a jazz band generate while playing (breathing generates CO2..). Even if the comparison is quite absurd (that’s the point) I think that its persuasion intent, to show how small the car emissions are, is pretty effective. This idea is quite in line with some of the discussions we’ve had at persuasion, and in line with carbon.to.

By DDB stockholm

The same agency developed a similar idea for the iphone, where your breathing emissions when blowing in the iphone mic were compared with how many km the car could drive emitting the same.