Photo from Sony Ericsson

Via Mobilkoll (mobile side) and Treehugger (green life side) I have seen that Sony Ericsson has released a new concept phone with environmental goodies:

• bio-plastic housings
• recycled plastic keypads
• zero charger with 3.5mW standby power
• HTML based e-manuals
• game style educational application ‘Ecomate’
• environmentally conscious packaging.

Not bad, not bad. I like the packaging and the owl thing ^_^

But most important is the environmental warranty, that states: “when any Sony Ericsson product is taken to a designated collection point, Sony Ericsson will recycle this product in an environmentally sound way. This warranty is valid globally, regardless of where the product was originally purchased”.They have already 500 collection points.

Awesome, that is some fact and more than just words or concepts.

More info at Sony Ericsson press release.

Photo from Nokia

This reminds me of the Nokia 3110 Evolve. that it was announced December last year, that is quite a big time advantage. It is supposed to be for sell already, but I haven’t find it yet. The environmental carachteristics are a bit similar:

• 50 percent of it’s bio-covers come from renewable sources.
• It’s presented in small packaging made of 60 percent recycled content.
• And it comes with Nokia’s most energy efficient charger yet, the AC-8.

Nokia has also its recycling plan.

I remember also that NEC had a bioplastic based phone back in 2005.

Interesting to see how this will keep developing, let’s hope this kind of innovations reach mainstream and are a natural part of the products and not just a marketing thing. Make the green look normal, not the normal look green (From the green marketing manifesto book).